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Cody Gakpo x Bentley: UK & EUROPE AMBASSADOR
We delivered a landmark partnership by securing Cody Gakpo as a UK & Europe Ambassador for Bentley, aligning one of football’s most exciting talents with one of the world’s most prestigious luxury automotive brands.
Leveraging Cody’s growing influence at Liverpool FC and his prominence on the international stage with the Netherlands, the collaboration positioned him as a key face of Bentley’s regional marketing strategy. This strategic alignment created a powerful synergy between Cody’s elite performance and Bentley’s commitment to craftsmanship, innovation, and excellence.
The partnership generated highly impactful content and meaningful brand engagement across key European markets. For Bentley, it elevated visibility among a younger, globally connected audience. For Cody, it reinforced his status as a premium, globally marketable athlete, strengthening his brand association with luxury, performance, and aspiration.
João Pedro x Beats: CUSTOM HEADPHONE COLLABORATION
We executed an exclusive creative partnership by bringing together João Pedro and Beats to produce a custom pair of signature headphones, merging one of football’s most exciting rising stars with the world’s leading audio lifestyle brand.
Building on João Pedro’s dynamic impact in the Premier League and his growing global recognition, the collaboration positioned him as a fresh cultural voice within Beats’ elite roster of athletes and creators. The custom design captured his personality, energy, and Brazilian heritage, connecting authentically with fans while strengthening Beats’ appeal to a new, youth-driven audience.
The partnership delivered standout visual content, product storytelling, and high-engagement social moments across sport, music, and fashion communities. For Beats, it generated cultural relevance and visibility across new markets. For João Pedro, it established a premium brand association and showcased him as a trend-forward athlete with global commercial potential.
Cody Gakpo x LG
We collaborated with LG on the “My Journey” series to showcase Cody Gakpo’s personal and professional growth. The film highlighted his career path, mindset, and values, giving audiences an authentic look at what drives one of football’s most exciting talents.
Through this collaboration, we positioned Cody as a relatable, aspirational athlete whose story resonates beyond the pitch. The content reinforced his narrative of ambition, focus, and progression, generating impactful engagement with a global audience while strengthening his profile as a modern, lifestyle‑oriented sports figure.
João Pedro x Panini
We partnered with Panini to create a fan engagement opportunity with João Pedro, combining his footballing influence with the iconic collectible brand. Fans were able to purchase officially signed Panini cards, connecting with the player in a meaningful and collectible way.
This collaboration strengthened João Pedro’s relationship with fans, generated high-impact social and PR content, and demonstrated how strategic activations can elevate both athlete and brand engagement while creating a memorable, long-lasting impression.